The Global Flavor Fest 2018 – A Valiant Idea That Lacked Marketing

Posted: September 24, 2018 in Beer, Drinks, Events, Food, Los Angeles, Restaurant, Wine
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Downtown Pomona receives their fair share of events and festivals throughout the year. From parades to art walks, one can always find something happening in Downtown Pomona. Even without any special events, Downtown Pomona represents an underrated destination, as one can find some fantastic restaurants, cool local shops, and some great concert venues. All of that came together this past Saturday at the Global Flavor Fest 2018. The Global Flavor Fest represents a food & drink tasting event where attendees could sample foods from various different cuisines, as well as enjoy beer and wine. Guests pay the admission to receive up to four hours of unlimited food and drink samples while supplies lasted. This all sounds fantastic… if the event had an ample amount of vendors. It appears that the event missed the mark on both ends – it contained a poor amount of vendors, and it attracted a low amount of guests. Hanging around outdoors in the hot California sun, attendees found no more than three hot food vendors. All other vendors had food for sale, which contradicts the event’s claim that admission would include food. Alcoholic drinks aside, attendees also had to pay for any non-alcoholic drinks. The vendors provided plenty of beer and wine, but for a tasting event like this in a hot setting, attendees need non-alcoholic selections. The first impression would leave many underwhelmed… until discovering the indoor portion of the event. While the main event takes place in the plaza area, the event extends over to the buildings, which included entry into The Rookery Alehouse, another participant in the event. Not only did The Rookery provide food AND beer to all event attendees, but they provided proper seating and restrooms. If the rest of the event operated like this, I believe most of the attendees would have enjoyed the overall experience. Personally, I spent over half my time at the event inside The Rookery.

If this event comes back next year, they have lots of room to improve. They can certainly invite more vendors, and they can indeed market to a greater audience. I would love to see this event return with even more food vendors for more types of cuisines.

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