The Los Angeles Cookie Con & Sweets Show returned to the Los Angeles Convention Center this past weekend for its third year running. As the name suggests, this event featured all manners of sweets and desserts, but especially cookies and anything related to cookies. From traditional cookies to cookie sandwiches to cookie ice cream to cookie cups, if it had to do with cookies, attendees would find it here. This year’s event setup largely resembled last year – in the first year, it took place at the Pasadena Convention Center. Due to overwhelming popularity, they moved it to the LA Convention Center, expanded the event to two days, and tripled the ticket price. However, last year’s event STILL sold out. This year, admission went up to $60, and it still appeared as though they sold out once again.
Although now in their third year, it appears that some things never change. For the most part, the organizers have solved the problem of most of the lines. Last year, attendees had to wait in a line outside the convention center to even enter, and then once inside had to wait in a line to scan their tickets, and then wait in another line to get into the expo hall where the event took place. All of that did not exist this time – what lines did remain resided within the expo halls. Despite the best efforts to qualm all the line-waiting that attendees did, no one could avoid the massive lines for the vendors once inside the expo hall. Once inside, all the attendees faced lines upon lines for the few vendors that had samples. At this Cookie Con, less than half the vendors had actual samples for attendees to try – most of the vendors set up to sell things, such as products or services. Basically, attendees paid $60 in order to wait in lines to spend even more money. At this rate, eating $60’s worth of food would only occur if this event had a quarter of the amount of attendees so that everyone could efficiently reach the front of lines. In reality, it took half an hour of waiting in each line to finally get a sample of a cookie or some other dessert. On the other hand, the few vendors that had savory foods instead of sweets did not have bad lines, so I could easily get food samples such as jerky and tamales.
I fully expect Cookie Con to return next year, and likely with increased admission once again. When Southern California has food fests similar to this that cost like $175 or more to get in and sell out all the time, Cookie Con can just keep raising their prices, and would still sell out. If paying exorbitant admission fees to see these vendors sounds bad to you, just independently support the businesses on your own, such as Maya Brigadeiro or Bad Pickle Tees. The Cookie Con site (linked above) has a full list of all the vendors. By directly supporting the vendors, you omit the admission fees of going to an event, and you get to select what you want to see without the hassle of dealing with crowds of people and the dozens of strollers taking up space. Plenty of other dessert events will come up soon in the greater Los Angeles area, so check out my weekly events post every Monday to see how you can satisfy your sweet tooth.