Americans love their coffee. Visiting and inhabiting coffee shops represents a traditional American pastime. Business meetings, clubs, and first dates all do well with coffee in hand. Americans love their coffee so much that they dedicated events towards the love of coffee, such as at CoffeeCon LA 2017. Taking place at The Reef in Los Angeles this weekend, this java-themed event features all things coffee, from various types of coffee to coffee edibles to coffee equipment and more. Dozens of vendors may sample their brews, both hot and cold, while a handful of other vendors will exhibit their coffee complements, such as candy, desserts, and other food. Many other vendors exhibit coffee equipment, such as machines or presses used to brew coffee. Throughout the day, seminars take place detailing various topics about coffee, from the origins of certain types of coffee to how to utilize coffee in the culinary sense.
Due to last year’s overwhelming attendance, CoffeeCon has made some changes this year to accommodate attendees. They have expanded CoffeeCon from one day to both Saturday and Sunday. Admission for one day costs $15 per person, while two-day admission costs $20. A $40 ticket exists that grants one-day admission plus access to a coffee tasting seminar at 2pm. This seminar can only take up to 100 people each day, so if this interests you, act fact before it sells out. Last year’s CoffeeCon took place in the basement of The Reef, a small, tight, and compact space. They have not yet specified where in The Reef that CoffeeCon will take place this year, so prepare for a tight space again if it comes back to the basement. Attendees should bring extra cash if they intend to buy anything here, since most of the vendors will sells things and not necessarily sample their goods. Parking at the venue costs $10 per vehicle, but visitors can find street parking in a residential neighborhood about a block away, and can avoid paying to park.