In today’s society, reputation means everything as far as getting ahead in life. First impressions have a huge impact on the foundation of your reputation, as most people often form their opinions immediately upon discovering or meeting a person. With today’s society, people tend to not pay attention to anyone with no solid reputation, meaning that someone with a blank slate has all the freedom to carve out his or her path. Certain famous people have had much time to plan for their debut to thousands to millions of people, while others get immediately thrown into the limelight. In regards to the former, their planning almost always pays off, as they gain countless lifelong fans and supporters, such as the Mythbusters as they finally retire the series. Another such famous individual, Alton Brown, rose to fame with his extensive culinary knowledge via his Food Network show, Good Eats. His overwhelmingly positive reputation allowed him to progress on to greater things, but at the same time allow him to pick his battles. For an example of that, we turn to Umami Burger.
Umami Burger does not truly need an introduction, as their global legacy more than proves their capability at delivery quality products. Anyone who has tried their burgers can attest to the immense quality of the burgers that others have often attempted to imitate but could never successfully duplicate. While Umami Burger originated in Southern California, they have since extended their reach across the globe. Regardless, people still travel across the world in order to visit one of the original Los Angeles County locations because these burger simply taste that good. Heck, even Saturday Night Live recognized the significance of Umami Burger during one of their episodes. This just goes to show that if you indeed have something that good, the people will do your marketing for you. In the past, Umami Burger has done collaborations with famous people, such as The Black Keys or Michael Voltaggio. This time, Umami Burger has teamed up with Alton Brown to deliver AB’s take on a burger: the Alton Burger. For this breakfast-inspired burger, Umami Burger utilizes a burger patty consisting of a blend of beef and bacon lardons. They top this with cheddar cheese, a cheesy tot smashed into the shape of a hash brown, miso-maple bacon, a fried egg, and fried sage, which all sits on a bed of coffee ketchup. The bacon will likely stand out the most, while the smashed cheesy tot will give body and warmth to the burger.
You can smash this burger yourself for $14 at any participating Umami Burger from now until Thursday, April 14th. Check out what other fun stuff they have coming soon by liking them on Facebook and following them on Twitter.