Beef It Up – Grill ‘Em All’s Behemoth

Posted: April 22, 2015 in Bacon, Burgers, Food, Food Truck, Los Angeles, Restaurant
Tags: , , , , , , , , , , , , ,

Fame: a status that people all over the world desire to attain. In one degree or another, people desire some level of fame that they themselves define. Everybody defines fame differently to a different scope, so one person’s idea of fame can exist on an entirely different plane than another person’s. Local fame can exist when the local community looks up to a person, group, or business. Wider scopes of fame can exist when brought to the attention of all those other people, such as through marketing, advertising, radio, television, and more. Of course, landing a spot on an outlet that reaches many people faces tough competition, and not everyone can attain that. Local fame helps in that regard, and can bolster the spread of that fame. Getting on television usually represents one of the greatest forms of broad advertising, so opportunities to get on television have high competition. Luckily, Grill ‘Em All had what it took to get on television, and since then, everything has gone up for them.

Back in 2010, the Great Food Truck Race debuted on Food Network, which featured a handful of gourmet food trucks that included Grill ‘Em All as a contestant. The Grill ‘Em All crew emerged victorious, claiming the coveted $50,000 grand prize, which went towards a restaurant that they would eventually open in Alhambra in early 2013. Now two years in business, Grill ‘Em All has cemented a solid foundation. Locals cannot stop talking about them, and travelers from across the world anticipate visiting this legendary heavy metal restaurant. In fact, many influential figures in music, metal or not, have appeared at Grill ‘Em All for meet & greets, or just to dine in. Grill ‘Em All has more than just the music theme going for them – their food deserves to sit on the top shelf, a testament to the high caliber set by all the other trendy hip restaurants in Southern California. The transition from food truck to restaurant allowed them to increase the menu items offered, but they still kept the fan favorites on the menu, including the legendary Behemoth. If you could choose one menu item to represent the flagship of Grill ‘Em All, everyone would choose this mammoth grilled cheese burger. When I say grilled cheese burger, I do not refer to a patty melt – I mean a burger placed between two grilled cheese sandwiches used as the “buns” of the burger. Basically, you have four slices of bread with this burger, bacon, BBQ sauce, grilled onions, pickles, and three layers of cheddar cheese: one on the all-beef patty, and a layer in each of the grilled cheese sandwiches. This basically represents a western-style cheeseburger with the BBQ sauce, onions, and cheese, except that instead of hamburger buns, you hold onto two grilled cheese sandwiches to devour this burger. I hope you have a monstrous appetite to down this – all that bread will make this burger a tough foe to thwart.

If you still have yet to visit Grill ‘Em All, why not start with their flagship burger? You can challenge this monster for just $12. Come glimpse at the beast that gave rise to the legacy known as Grill ‘Em All.

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