Beer Up – Microbreweries Starting to Come Up in the Coachella Valley

Posted: January 23, 2015 in Beer, Inland Empire
Tags: , , , , ,

As time moves forward, the demand for craft beer continues to increase exponentially. Many of the big beer companies have attempted to appeal to the craft audience, but fortunately the people see through the lies. After all, Budweiser’s Platinum and Black Crown still tastes like fizzy cardboard. Unfortunately, the masses still order their beloved brands like Heineken, Corona, or Stella simply because they have heard of it and know what to expect. They play it safe, unwilling to take the bold step by trying something new. This explains why massive events such as the Coachella Valley Music & Arts Festival at the Empire Polo Club in Indio, CA have big brand logos everywhere, such as Heineken banners plastered everywhere. For those planning to attend Coachella, I would like you to know that you do have a choice with your beer this time, since microbreweries now have a presence in the Coachella Valley. Granted, only two standalone breweries exist as of the date of this post (will explain below), both breweries will ensure that you will enjoy not only your Coachella experience, but also your local drinking experience.

Bearing the namesake of its regional location, perhaps most Southern California craft beer fans have heard of the Coachella Valley Brewing Company (CVB). CVB has already made their presence felt not only at beer festivals throughout California (including a few central and northern), but at select supermarkets and grocery stores, such as Fresh & Easy. Having opened their doors to the public almost a year and a half ago, CVB wasted little time in getting their name out to the local craft beer market. Even I cannot recall when I first discovered CVB, as I probably did so not too long after they opened. I do recall that they have a nice, cozy tasting room located on the other side of the freeway from the Agua Caliente Casino Resort Spa, making CVB easily accessible to anyone in the area. CVB has over a dozen taps running at a time, more than what they list on the big board above the counter. Always pay attention to the small boards below the big one, as CVB sometimes has rare beers, beers that they only brewed one batch of, or promo/discounted beers on.

Located a few miles closer than CVB to the Empire Polo Club, the La Quinta Brewing Company tends to focus more on delivering quality brews to the locals of the Coachella Valley. La Quinta opened not too long after CVB did, but unlike CVB, La Quinta has yet to reach craft beer fans outside of the Coachella Valley. I happened to discover La Quinta only after traveling to CVB and doing a search on my phone. La Quinta has their own vehicle/van with draft taps installed onto it, allowing them greater freedom to attend beer festivals or private catering events to pour beer. With all that they have going for them, I believe that the rest of Southern California may soon start to see more of La Quinta.

If you ever find yourself out here in the Palm Springs/Coachella area, you owe it to yourself to visit both of these breweries during your trip. If you plan on staying in the Coachella Valley during the weekend of the Coachella Valley Music & Arts Festival, I highly suggest obtaining growlers from both breweries to enjoy not only with yourself, but with your friends/family that accompanied you to the show. Search-engine websites may reveal two other breweries in the area, but both of those count as a brewpub (Back Street and Babe’s Bar-B-Que).

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