The 2014 Cerritos Taste of the Region & Business Expo Increases Admission But Not The Food

Posted: September 24, 2014 in Dessert, Events, Food, Los Angeles, Restaurant
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The 2014 Cerritos Taste of the Region & Business Expo returned to the Cerritos Center for the Performing Arts last Thursday night. Open to all ages, this food fest, colloquially known as the Taste of Cerritos, allows all attendees to sample food, drinks, and dessert from various restaurants from the Cerritos region. Participating restaurants and caterers, which contained more corporate businesses than local businesses, hailed from neighboring cities such as Artesia, Norwalk, and Whittier. At first, this sounds less likely of a taste of the region if attendees mostly sample food from restaurants found nationwide. However, this event focuses on all businesses in the area, corporate or not.

Times change, and sometimes times change for the worse. Last year, the tasting event cost only $5 to enter, and boasted an equal share of food vendors and business vendors. This year, the organizers doubled the price to enter the event, claiming to have double the features. Sure the Taste of the Region allows attendees to eat & drink all they want until the participating businesses run out of food or drinks, but now that admission has gone up to $10, I expect to find twice as much food as last year. Sadly, the amount of food remained the same as last year, but the amount of non-food vendors increased. It appears that with each year, they shift more towards the business expo while shifting away from the restaurants, and I even stated last year that the ratio of non-food vendors to food vendors would increase. Sooner or later, they may scrap the tasting altogether, god forbid, and focus solely on the business expo!


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